Thursday, July 22, 2010

Non-Profit Tweetup

I attended my first #nptweet – up. If you don’t know, a tweetup is an event organized solely via Twitter. This one, labeled with the hashtag “#nptweet” focused on social media strategies in the non-profit setting.

I’ve attended others like the Online News Association (#onadc) and the D.C. Media Makers (#dcmm), but this one made me feel at home since my new job is in the non-profit setting.

If there are any takeaways, it’s these (you should also look at the conversation stream by checking #nptweet on Twitter):

  • Sometimes, instead of focusing on social media ROI, you need to measure actions taken.
  • Great tools for measuring social media are: backtweet, topsy, tweetmeme, whatthehashtag and twazzup. (I won't link them all; look 'em up).
  • If you have some IT assistance at your non-profit, you should work with APIs, which help replicate information cross-platform. For example, if you want to develop a “donate” tab on your org’s Facebook page, you can use an API to assist.
  • In the future, the genesis of profile information will be such that volunteers/funders/etc. will be able to customize which platforms they want to hear certain information from. For example, a volunteer could arrange settings to follow the Red Cross Twitter page, but not the Facebook page – all within one aggregated platform.
  • Our fellow employees are going to be our best advocates for implementing social media strategy. If they’re not on board, how will you encourage the members, volunteers, donors?
  • Don’t get caught up in the “shiny tools” – focus on value, ethics, brand.

Super-glad to meet Wendy Harman, who developed one of the best examples of a social media policy for her org – none other than the American Red Cross. Frank Gruber, from #DCweek, moderated the amazing panel.

In the future, I would love to see a panel that incorporates social media pioneers at smaller non-profits, and learn from folks who have had difficulty getting buy-in from senior management.

I would also love to gather opinions on this question: How do you approach social media at a member-based org? I’d argue that you need to employ different tactics from the grassroots, volunteer orgs. Leave a comment…

After tonight's discussion, I don't want to ever see a headline like this again.


Jordan Viator said...

Thanks for the feedback, Meg! So fun to meet you and I absolutely agree that the next time we do this we should get a smaller and/or member based organization involved. (We actually had a member org but they had to back out at the last minute!)

Keep the feedback coming on what's helpful and what you need to hear more about. I'm always on the prowl for developing new content and best practices to help : ) And of course, keep the convo up in the meantime on Twitter and @jordanv me!

Meg B said...

Hey @jordanv! Thanks for the comment. Looking forward to the next #nptweet up, too. Love learning from all of you.

student aid said...

This is very nice post your article Give the great knowledge about the Non profit tweet up. thanks for shearing me.

Post a Comment