One Year Anniversary of Fighting Crime

One year ago today, I started my first day at Fight Crime: Invest in Kids. In some ways, I know this is just the beginning. The world of nonprofit communications has been quite the adventure. Reflecting on the past year, here are a few lessons learned while “Fighting Crime”:

• Take risks, even ones that take you thousands of miles from home. It is as scary as it is rewarding - and that makes it worth the risk.

• You don’t know the meaning of “flooded inbox” until you receive 50+ daily Google Alerts.

• Office culture is a balancing act.

• It IS possible to do much with few resources. Thanks to social media, this is more possible for nonprofits than ever before.

• Working for a small organization allows for greater opportunities - hiring interns, leading workshops -- but it also allows more opportunities to be humbled.

• Mistakes happen. Forgiving and flexible supervisors create employees who will be forgiving and flexible in their careers.

• Working with passionate people may mean longer hours; but at the end of the day, you’re working with passionate people - not robots.

Related:

Fighting Crime With (My) Words (April 18, 2010) via Digital Disciple

A Speedy Return (May 25, 2010) via Capital Comment

Is Jesus Worth A "Follow"?

I posted the digital story of the nativity back in December. Ready for another? Yep, this one's Easter-themed. The folks at Worship House Media make clever use of pop culture to challenge us in our faith walk.

Web Finds: Dirty Makeup, Annoying Email Signatures, and Do-It-Yourself Penance

Do you know how many chemicals are in your makeup? I’ve been fascinated with this video from The Story of Stuff, an advocacy video series that exposes some of America’s inner-workings in an effort to improve our daily lives. If you’ve ever needed convincing to throw out that old crusty makeup, this will do the trick. And maybe you will demand healthier products for your skin.  

Email signatures: You can love ‘em and hate ‘em. This post from Gigaom goes back to the basics. What do people really need to know every time they receive an email from you? Bottom line: less is more. You don’t need to brag about every social network you signed up for.

Moderating online comments have come a long way – even since I moderated comments for NPR.org a year ago as an intern (NPR has since outsourced this task). Disqus is one solution I've read about that tracks a person’s comments across the web, which I think is vital to transparency and holds netizens responsible for their words.

While we’re talking about transparency, you need to know @DigiDave, the creator of crowd-funded news model, Spot.us. In his blog post and slideshare presentation, Dave argues for the ethics of journalism transparency. He says we need transparency in order for journalism to become more participatory. 

In college, Cassie Dull and I wrote for Dawgnet News, the online news site (which later merged with the print paper, The Butler Collegian). She now leads online communications for a private school in Indianapolis. In her post for Ed Social Media, Cassie explains how students, parents, and the community can be the “unofficial” voice of the school. But the first step is for the traditional messengers is to be okay with it. Yes, this means turning PR on its head (sorry, traditionalists...).

I’m obsessed with how technology is impacting one of the oldest institutions: religion. But what about an app for do-it-yourself confessions? The blogosphere’s been blowing up about these latest apps: Penance, Confessions, Bible Shaker, or the Ultimate Buddhist Library. The Mercury News, and the Religion Dispatches report on the growing trend of religion apps. It raises questions about the need for clergy - or even God - in the equation. (UPDATE 3/6/11 at 10 PM: I should underscore that an anonymous commenter, who is likely connected to the Confessions app, clarified that this app in no way replaces Reconciliation, but merely prepares a person for confession.)

By the way, the Pope is on Facebook. He wants to be your friend. (Maybe he’ll forgive you for not going to Ash Wednesday this week…) 

When The Game Changes, So Do The Rules

Over the last five years, social media has developed into a professional role to aid businesses, politicians, non-profits, the arts and more. What's most interesting is to see how this "new" industry is changing the game - and how it's changed to fit particular organizations.

Today in the Examiner - DC's free daily - highlighted this career, and how some orgs have used social media in different ways.

It was neat to compare how two social media directors use Twitter in two very opposite ways. See, part of the challenge with tweeting on behalf of a whole organization is that, in some cases, you need everything approved.

New Media Director Neil Sroka runs the Twitter account for Secretary of Commerce Locke (@SecLocke). He says they've "cut down on a lot of red tape" but that "we have to follow procedure."

Lindy Kyzer, social media consultant for the US Army (@USarmy), explained that she has been encouraged to "be edgy" in the tweets. She used the account to report and respond to the Fort Hood shootings - as they were happening. "Our efforts would not have been as successful if I had an intense approval process."

Is one way better than the other? Who knows. But I think an organization needs to decide what fits best with the company culture - that's how they'll know how to best approach social media.

Technology & the Liberal Arts

The following is an essay I submitted for the Butler Liberal Arts & Sciences 2010 essay contest. The contest posed the question:

New technologies and social media offer the public a myriad of options for reading and writing, and the sharing of opinions and experiences has never been easier or more immediate. But the immediacy and ease of publication is fraught with pitfalls and potential issues that provide new challenges for the next generation of readers, writers, and thinkers. Consider the place of your liberal arts education in this mix and write an essay in which you analyze how that education has better prepared you as a consumer of, contributor to, and critic of the texts that flow from new media outlets.

I sat in a boardroom at National Public Radio listening to news executive Dick Meyer talk about his career. His story sounded like other accomplished journalists I’d heard speak: he started in a traditional newspaper background. He rode the wave of technological changes and the Internet boom of the nineties -- and still maintained his journalistic foundation.

The interns sat around the table, attentive to Mr. Meyer’s words. We wanted insight into our future – a future that seemed potentially dismal in the midst of a recession and some of the biggest changes the journalism field has ever seen. Perhaps Mr. Meyer could impart wisdom that would unlock the keys to our success.

That’s when I asked him about the future of journalism.

“I don’t have the answers for you. It’s up to your generation to figure out how to do journalism.”

His answer was short, and it was not what I wanted to hear - at least, not at first.

As I thought about his answer, I realized that I have all the essential tools to figure it out how to adapt to new technologies. I’m not alone, either. My entire generation will move into adulthood - into this economy - with the combined skills and efforts that a four-year institution has helped us develop.

I glanced around at my colleagues. I was reminded of how diverse each of our educations was. All of us had traveled to Washington, D.C. from small private colleges, Ivy Leagues, Big Tens, and everywhere in between. We weren’t all journalism majors, either. We studied government, literature, gender, psychology and biology. We were a cornucopia of experiences, personalities and ideas, with a passion for storytelling.

Unless you’re a fortune-teller, there’s really no way to predict how society and technology will adapt to any changes headed our way. A seasoned journalist won’t have the answers for me. My professor won’t have the answers for me. But they’ve all given me a foundation for me to tackle the answers on my own.

In a future where the very foundations of media appear to be shaken, it’s important to remember that storytelling still has a role, no matter what the technology is. Marshall McLuhan so aptly put, “The medium is the message.” My storytelling skills will mature because of reporting classes, but also from a course on Islam, a seminar about doubt and reason, and even from a project researching housing costs in Indianapolis. It’s those courses - outside the periphery of my main studies - that will make my education that much richer.

The economy is uncertain, and so is the future of media. But no generation has ever known anything with absolute certainty. Instead, the past can aid us in making decisions in the present that will affect us in the future. Liz Coleman, president of Bennington College, said last February, “History provides a laboratory in which to see the actual as well as the intended consequences of ideas.”

We can thank our grandparents - our ancestors – for giving us that blueprint for the future. In the fabric of our society exist potential solutions for conflict, theories on ethical dilemmas – because others have tried it before we have. My History and Literature of Journalism class won’t tell me how to best reach audiences with the newest technology, but it will provide a critical foundation to equip me with tools for the future.

Coleman, a great innovator in preserving the liberal arts, said, “when making connections is of the essence, technology emerges with special intensity – but so does the importance of content.” If we incorporate something akin to Apple’s iPad into the classroom, we need to make sure that the content in that medium, whether news or literature or scholarly research – is still of substance.

No matter what vehicle will carry journalism into the future, we still need communicators with critical thinking skills, but we also need communicators who can also be good listeners. There are stories to be told. Lives to be chronicled. Imaginations to illuminate.

Back in the boardroom, I mused about my colleagues’ futures. From our diverse educations will spring forth communicators – men and women - in radio, television, and newspapers. It won’t stop there, either. One of the interns plans to attend law school, and another wants to start her own photography studio.

Mr. Meyer reminded us to keep an open mind and to never lose sight of the journalism’s foundation: the ability to observe, think critically and report the truth. That foundation, I believe, is what will sustain our society, whether informed by word-of-mouth, a smart phone or a message in a bottle.

I'm a Guest Blogger

I got my first gig as a "guest blogger" this month. My picture is even featured right next to my favorite mascot, Blue II. Below is the piece I wrote for Butler University admissions' "Go Butler" Web site:

When I came to Butler in 2006, Facebook was new and everybody who was anybody had an account. I started by adding Butler students who were also in the Media Arts program. During Welcome Week, I was at an ice cream social and recognized a girl from Facebook. We hugged each other the first time we met because we felt like we were already acquainted! She and I had a bunch of classes together, and today she’s a really great friend of mine.

Online transparency is key. Students and parents can turn to Butler’s social network accounts to get a more personal perspective of life at Butler. I think I’m most impressed with Butler’s chief of police, Ben Hunter who recently started his own Twitter account. Butler has taken the steps to meet students where they are: online. Last week, I logged on to Twitter and found out that Butler was closed because of the heavy snowfall. In that sense, these sites are helpful not only in keeping up with friends, but also in staying updated on important university messages.

While social media has connected me to people I wouldn’t have otherwise known, it has also flowed over into my academics. One of my professors, Dr. Geertsema, requires her students to extend our classroom discussions to Facebook. Just last week, I posted an article and discussion question to the class Facebook group. That, to me, is the beauty of social interaction and a critically-thinking institution.

Recently, I’ve seen social media help me out of a jam or two. This past December, I was getting ready leave Washington, D.C. – where I interned at National Public Radio. The weekend I planned to leave, my flight got rescheduled but I had no transportation to get to the airport. I posted a call out for help via Twitter. I didn’t have to wait long to get a response. A friend I’d met at a conference in D.C. was headed to the airport, too. He picked me up and we drove the airport so we could catch our flights out of the city. If he hadn’t responded and offered his help, I’d probably still be stuck in D.C.! I know a lot of people who have a social media success story, whether used for research or in the event of breaking news, like the Haiti earthquake or the Iranian protests.

In another instance, I called on my Facebook and Twitter networks for research topics ideas and got a lot of great suggestions - nearly 10 different ideas!

The best thing incoming students can do is to get plugged in on social networks. Facebook is already a favorite among high schoolers, but Twitter has really practical purposes that extend beyond just updating a status. Usewww.search.twitter.com to find interesting articles about college applications. Find out which schools have Twitter accounts, and follow them. Join fan pages. Ask the questions you have about campus tours or the size of a dorm room. Utilize the tools that are out there.

Online presence says a lot about a university. It says they care about reaching out to students in a personal and meaningful way. Social media brings you that much closer to the university. If you want a university that’s progressive, look to how they utilize their online presence.

All Religion Considered

NPR's All Things Considered does a weekly tech segment. This week I was fascinated to learn that it had a religious topic: "Religion finds home on iPhones, social networks." (You can also listen to the three-minute piece).

Reporter Jessica Alpert gave additional commentary on NPR's All Tech Considered blog (which I was able to contribute to throughout my semester at NPR's Social Media Desk).

According to Alpert, there are over 200 bible iPhone apps. And one devoted couple created the iRosary. Another app reminds Muslims of the daily call to prayer.

One of my Twitter friends, Matt Lipan, is a United Methodist pastor in Indianapolis. He's a great example of someone who's engaging people online. He has an active Twitter account, blogs about his sermons, and is launching a video/chat forum called "Outside the Walls."

Can technology bring people closer to faith (and each other) - or does it distract? On the other hand, maybe using technology and social networks can work together to bring believers (and non-believers) into more intimate conversations. That's one topic I'm interested in exploring further.

PubCamp Weekend

http://www.flickr.com/photos/vincentgallegos/ / CC BY-NC 2.0

What does it look like when public broadcasters and social media rockstars come together? It looks like PubCamp - short for "Public Media Camp."

Folks from NPR, PBS, their affiliates (and a those from a multitude of other organizations) gathered last weekend at American University to discuss how to strengthen relationships with the public through collaborative projects.

The Format

It wasn't a conference, it was actually an "unconference" (no joke, that is what it's called). There is no committee that pre-plans every session. Participants come ready to lead a session. During the first hour, leaders plot out sessions on a large chart - based on suggestions from peers. Participants are free to move about the unconference and attend whichever sessions they like. Radical, huh? It was modeled after events like CongressCamp and PrivacyCampDC.

My Role: "I Am Sponge"

On my first day at NPR, my supervisor, Andy Carvin asked me: "Can you help me at Public Media Camp?" (Have I not had "intern" stamped across my forehead for the last 18 months?) Of course I could volunteer, I said. After all, my supervisor Andy Carvin was one of the main collaborators of the first ever PubCamp. Not to mention I find this whole idea of "unconference" plus public media absolutely thrilling!

This was going to be epic.

Following the spontaneous style of unconference, as a volunteer, I showed up - coffee in hand - to help with registration. I sat in on sessions mostly as a sponge - then as a notetaker to contribute to the Wiki.

The Sessions

Getting Seniors and the Underserved Online - This one intrigued me, simply because my family is always trying to understand what it is I do online - and why I think it's so important. Mark Ryan from a Fort Wayne station discussed his experiences helping senior citizens navigate technology. The second half featured folks from PBS Kids, who talked about interactivity for the Web's youngest audience and participants.

Using Social Media for Story Ideas - This session was led by Maria Carter of KCUR (PBS affiliate in Kansas City). I volunteered to be the official note-taker for the discussion, and my notes are on the Wiki.

iPhone Apps Contest - This highlighted the results of a contest done through iStrategy Labs called Apps for Democracy. The session highlighted the successes of that contest and asked, "How can public media harness that to help their audiences?"

Some cool apps that came out the original contest: Stumble Safely. It points out all the watering holes in town so you can have a safer bar crawl. For those looking for something more civic-minded, Are You Safe? organizes demographic information into a user-friendly format. Moving to a new town? Use the app to find out the safest neighborhoods.

I - along with nearly 300 participants tweeted all day Sunday with hashtag #pubcamp. If you follow the tag, you can see the conversations that started this weekend.

The People / Follow PubCampers!

Finally, it was great to meet people with similar interests, and fascinating jobs. Here's a few noteworthy people who were in attendance (they're famous in my book):

Craig Newmark, of Craig's List (@craignewmark)

Jonathan Coffman, PBS social media guy (@jdcoffman)

Aaron Ginoza, NPR Business Affairs Coordinator (@ninjaclectic)

Jeri Eckdahl, with NYU's School of International Affairs (@misspolitica)

Andy Carvin, NPR social media guy (@acarvin)

...Not to mention folks from the Center for Public Broadcasting, The Sunlight Foundation and neat stations like WNYC and WBUR.

Follow Up

So what happens next? What resulted from these spontaneous discussions? At the end of the unconference, the large group reported back with pros and cons. The idea is that many people from this group will take what they've learned and head up a PubCamp in their area. There are already five planned for the near future. I'm not sure of exact details, but I know several PubCampers plan to continue discussions that will result in concrete projects. For example, @misspolitica hopes to spearhead a singles group in New York City.

Since participants are so active online, there are several great reflections posted to personal blogs. "Jessie X" wrote an excellent post on her "take-away" that was "retweeted" several times on Twitter - I think, because of her great analysis of conflict between traditional jouranlists and Gen X'ers.

Bloggers from We Love DC, a local blog, gave an excellent overview of the experience on their site.

On my first day at NPR, Andy asked me, "Can you volunteer?"

Of course, I said.

Thus begins my journey into public media...

Twitter Turmoil

Ever feel left out of the digital conversation? Stumped by status updates?

Status updates are used on sites like Facebook and Twitter. But what is their purpose? Sure, it's a way to "keep in touch" with friends and family. But then updates can turn into mini snippets of bragging material. "Laying out in Mexico! This is the life!" or "Headed off to an awards ceremony...in my honor." 

And then there's a different kind of update. I'll call it the "members only" status.

You read a twitter status and can almost hear the Twitterer saying, "Oh, sorry, guess you had to be there. You missed out. How can you not know that [insert clever, obscure factoid or joke here.]"

I recently perceived the effects of my Twitter updates (which are automatically forwarded to Facebook). My Facebook friends responded to one of my updates with mass confusion.

A few days ago, I was participating in a live chat with the Poynter Institute, a non-profit that trains journalists. I was excited to ask questions, which could be submitted via Twitter. So, employing my clever Twitter abilities, I posted a question that looked like this: "#poynterchats What the best way to keep in touch with former internship contacts?" 

If that looks like a foreign language to you, read on.

In my example above, "#poynterchats" was a search term I created while doing a live chat with the Poynter Institute. Poynter suggested I add this prefix to my twitter status so they could search for my status and then post it in the live conversation.

That day two Facebook friends who commented on the post because they were confused. "I never really understand what your status is about. Is that normal or am I just being really stupid?"

Yay for reality checks. It reminded me that not everyone uses Twitter, and therefore not everyone knows why @, #, and RT are used in sentences. 

One follower, @copyblogger, said in a post, "How about you add value instead of engaging in veiled "conversation" you mistakenly think makes you look good?"

Well gosh darnit, he's right. The Twitter elitist in me needs to think more carefully about the "conversations" I have with others in the so-called Twitterverse. It may make sense to me, but not to others. And then, this vehicle created to help with communication, is actually putting up walls.

Duncan Alney, of Firebelly Marketing in Indianapolis, posted some social media etiquette tips on his company's Web site. Not a bad thing to review. 

Brief Twitter Jargon Decoding

@ - place this symbol in front of a person's Twitter name. Use this when you want to mention something to that person. It's a direct, but public, message.

# - place this symbol in front a word. Then if you search that word in the search box, your update will be included. This helps define "trending topics" which are the most tweeted about subjects on Twitter. 

RT - means "retweet." I use RT when I see a status I like (usually with a cool link) and want to share the info to others. 

Links - when you post a link into Twitter, it compresses (remember, there's a 140-character limit), so the URLs look funny. For example: http://bit.ly/iPm8h

And there it is, in a nutshell! Feel free to post comments or other questions you have.

NPR: Trailblazer of Journalism

In my rapidly growing affinity for NPR, I've discovered some pretty neat people.

Barbara Bradley Hagerty is vital in the field of religion reporting. She recently published a book, "The Fingerprints of God," in which she recounts her experiences abroad with different faith groups. USA Today profiles her and others who are making an impact on religion reporting these days.

Andy Carvin is the "social media guy" for NPR. Props to him - Mashable (THE online social media guide) cited him as one of the reasons NPR is at the forefront of social media (among the top 25 followed accounts on Twitter). The article applauded NPR for increasing its listenership/readership in a time when most news outlets are being forced to change. That's something to be proud of.

According to the article, NPR has embraced changing media platforms using a three-pronged system:

1. A focus on local. Experts have predicted that the future of journalism is in hyperlocal news.
2. A focus on social media. They are on top of this. Everytime I visit my Facebook home page, NPR has a new story posted with a video or podcast link. My most recent favorite was a story with amateur video footage of the beatboxing champions. That's what I call entertainment.
3. News on "my" terms. With the "me" focus of social media, NPR has created its platform in a way that allows news consumers to build their news consumption. You can create playlists and channels based on your interests.

Either way, NPR is blazing the trail for what lies ahead in journalism. Snaps to NPR!